In our world today, IT is being used in almost if not all industries. Tourism is not an exception, and since the emergence of e-commence, ideas have span into bringing such ideas into to the tourism industry. Most websites today are used as a marketing tool for selling a larger range of linked products than the traditional method of selling by walk-in. An example of such a website is www.booking.com within the tourism industry which is Europe’s leading online hotel reservations agency and attracts millions of customers worldwide. For the purpose of this blog post http://www.booking.com/. will be used.
Since 1996 BOOKINGS offers the best choice of hotels and room rates in Europe. Coverage ranges from small family hotels, chain hotels, airport hotels, highway hotels, luxury hotels to low budget hotels in all the major cities of the world as well as the popular areas across Europe. This is an advantage to any tourist who wish to spend some time in any of these countries mentioned above. The site is user friendly with over twenty different languages customers could choose from and corresponding currencies to transact business with. It has a search engine, which allows users to quickly find what they want by typing in the desired options.It provide email notification as a way of marketing further to customers who signup for it. This makes it easier for the customer to access wide range of hotel options and choose one that best suite their taste and finances. The site also gives opportunity to the various hotels advertised on there to reach customers worldwide thereby increasing their customer base.
With all these advantages to its credits, one must not forget that they are different types of people out there some of which are fraudsters and hence may use this same information for their cunning activities. It is observed that this site receives no payments in advance for reservations made, as well as no confirmation/cancellation fee charged. This could be worrying as customers who forget to cancel bookings made for undesired rooms may cause inconvenience to other customers who may be ready to pay and use same rooms, thereby incurring a loss to the hotel in question or booking agent. Also one can not be sure if the pictures seen on here are the exact pictures of the desired hotel or rooms or that what is said of it is right depiction of the ideal, but then again one can only assume that the credibility of the agency is at stake hence greater caution is taken as to curtail this problem.
With over 10years in business it is clear that this website have gained presence and will now become a model within the tourism industry specifically upcoming booking agencies.
Since 1996 BOOKINGS offers the best choice of hotels and room rates in Europe. Coverage ranges from small family hotels, chain hotels, airport hotels, highway hotels, luxury hotels to low budget hotels in all the major cities of the world as well as the popular areas across Europe. This is an advantage to any tourist who wish to spend some time in any of these countries mentioned above. The site is user friendly with over twenty different languages customers could choose from and corresponding currencies to transact business with. It has a search engine, which allows users to quickly find what they want by typing in the desired options.It provide email notification as a way of marketing further to customers who signup for it. This makes it easier for the customer to access wide range of hotel options and choose one that best suite their taste and finances. The site also gives opportunity to the various hotels advertised on there to reach customers worldwide thereby increasing their customer base.
With all these advantages to its credits, one must not forget that they are different types of people out there some of which are fraudsters and hence may use this same information for their cunning activities. It is observed that this site receives no payments in advance for reservations made, as well as no confirmation/cancellation fee charged. This could be worrying as customers who forget to cancel bookings made for undesired rooms may cause inconvenience to other customers who may be ready to pay and use same rooms, thereby incurring a loss to the hotel in question or booking agent. Also one can not be sure if the pictures seen on here are the exact pictures of the desired hotel or rooms or that what is said of it is right depiction of the ideal, but then again one can only assume that the credibility of the agency is at stake hence greater caution is taken as to curtail this problem.
With over 10years in business it is clear that this website have gained presence and will now become a model within the tourism industry specifically upcoming booking agencies.
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